Presentation BIC ballpoint pen drawing of bottle stopper shaped like a snake Celebrating the Chinese Year of the Snake. |
During the summer recess I
was approached to design a spirit bottle stopper to coincide with the 2013
Chinese New Year Celebrations, the year of the water snake. The Chinese Zodiac
consists of the following animals; snake, horse, ram, monkey, rooster, dog,
boar, rat, ox, tiger, rabbit, and finally the dragon. This blog entry focuses on the design
processes (mainly ballpoint pen drawings); the research conducted, the
considered concepts and ideas, design development (applying the design
principals), the refinement of the chosen idea for manufacture and the final
rendering. Once the drawings and the finally design idea is approved, the final
renderings form the basis for 3d modeling and prototype development.
The Design and Development Process; from concept to product.
- Research
- References
- Concepts and ideas
- Design development
- Apply the Design principals
- The presentation drawings
Tang dynasty (618-907) set of Zodiac earthenware figures excavated in 1955-56 from a tomb in Shaanxi Province China. |
Research
The first phase consist of a
thorough investigation of the brief (provided by the client) and or the
artist’s intent – proposed artist's envisaged creative aim and objectives. For
the purpose of this blog entry – the intent was to design an innovative and
creative bottle stopper for spirits – aimed at the Chinese market. The aim was
to design and develop a spirit bottle stopper for each of the 12 animals of the
Chinese Zodiac, one to be launched each year, corresponding with the Zodiac
animal for the particular Chinese New Year celebrations.
Bronze snake, Circle of Animal/Zodiac heads by Ai Wewei. |
Just before I was approached
to do the design the stopper, I was in a bookshop (Exclusive Books) looking at
the latest art and design publications with the intention to purchase an
inspirational book to peruse during my holidays. At first nothing caught my
eye, however a second visit just before lunch, a publication of the work of Ai
Wei Wei titled Circle of Animals,
caught my attention.
Bronze Dog showcasing the scale of the sculpture. |
Smaller gold edition. |
The book was rapped in plastic but somehow I knew that
this was it. I proceeded to the teller, paid for the book and went for lunch.
This stunning publication was just the read I was looking for – I have for
sometime now become obsessed with his work. The trip to China hastened my
desire. There are many reasons – these thoughts are for another day and post.
The book focuses on Ai Weiwei’s Circle Of
Animals/Zodiac Heads, his first work of monumental public art, which drew
worldwide attention even more so when the artist was detained by Chinese
authorities in the spring of 2011, just before the work was launched.
A
lively re-envisioning of the twelve animals of the Chinese zodiac, Circle of
Animals/Zodiac Heads reaches back to a dark episode in China’s relationship
with the West; the Second Opium War, and the wanton destruction by British
troops of the Yuanming Yuan, the Garden of Perfect Brightness, in 1860. An
imperial retreat built a century earlier, the Yuanming Yuan featured an ornate,
European-style section with grand fountains, gardens and palaces. At the center
was a splendid zodiac water-clock fountain, whose spouting bronze-headed
figures, representing the animals of the Chinese zodiac, marked the hours of
the day. Looted and carried off long ago, the seven bronze heads that survive
have in recent years become fraught symbols of the cultural achievements of the
Qing era, the nation’s period of humiliation by the West, and contemporary
China’s complicated relationship to its own history.
It was only when I got to
Cape Town, whilst having lunch with a friend, that the significance of the
purchase became even more evident. The business proposition was tabled and my
involvement discussed (book in hand) to design the bottle stopper to coincide
with the China's New year celebrations based on the 12 animals of the Chinese
Zodiac.
SUKEYUKI
Okimono
c1890 SUKEYUKI,
Japan Carved wood Okimono of a human skull with snake.
|
On my return to my studio in
Johannesburg I began to investigate the designated Chinese zodiac animal for
2013. The water snake occupies the 6th position on the Chinese
Zodiac and symbolizes such character traits as intelligence, gracefulness and
materialism. I made visual reference to river snakes and more importantly, I
investigated Netsuke carvings of reptiles, paying attention to those carvings
with complex forms and shapes capturing the snakes twisting body (featured
here).
The attention to detail in these carvings are just amazing, especially the Okimono (ornament for display) of a human skull with snake seen above. Follow link to a virtual three dimensional visual experience of the master
crafted art work. Unlike Ai Wewei’s interpretation of the snake, my intention
was to incorporate the head and body in a complex composition – simple but
sophisticated with the emphasis on the coiled body and with the head poised and
alert.
Concept development |
Concepts and ideas
Various options and ideas. |
At first I explored various coiled
body options as captured in the enclosed renderings. The snake will be
positioned on the top of the cork or stopper. However a certain amount of
realism had to be incorporated referencing photos of snakes (see below), contrasted with the normal stylization that I
bring to my rendered and modeled clay sculpted forms and shapes over the years.
This is evident in the various options considered to create a complex composed
composition.
Design development. the refinement of the chosen design concept and or idea. |
Developing side view. |
Design development
During this stage of the
design process one chooses one of the
creative ideas explored during first phase of the design process. One
considers the best option, in this case a decision was reached based on the
most integrated design – illustrating the intent mentioned above (coiled body
and the head poised and alert) The design development phase also consists of the
refinement of the forms, shapes and composition.
One applies the design principals. They consist of the
following;
Balance – symmetrical,
formal, radial & asymmetrical.
Integrating the design when viewed from all angles and
sides.
Rhythm – repeat
pattern and or elements / flow of the line.
The
twisting coiled body of the snake in the figure of an eight – Chinese symbol
for luck.
Proportion – scale
/ size / dimensions / relationship of parts.
The proportion of the head to the body and the
elimination of gaps in between the coiled body, to create a snake that is elegantly
perched on top of the
bottle.
Unity – integration
of the whole (harmony).
This
is a very important aspect of the design process; the integration of the head,
body and tail of the snake (enhancing the design style).
Emphasis
– point
of focus / celebration / strategic position.
The head
is the focus point – needed to be in the center, poised and alert.
Presentation drawing
The presentation drawing is
the final rendering of the design process and embodies the culmination of
creative process, all the options considered, decisions made and applied to
create a unique design solution to the design proposal. Every detail is
considered and applied to communicate the envisaged product to the client. This
drawing is then presented to the 3d modeling expert to model the forms and shape
in three dimensions for casting purposes.
2 comments:
The stopper will be awesome - a wild spirit in itself!! will look forward to seeing the end product!! Cheers!!
What a brilliant post - loved seeing the stages and insights. Very edifying and I am keen to put this tutorial to practice! Thanks.
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